OnQ is a functional prototype cell phone developed to test future mobile services. When initially contacted by NTT DoCoMo in 2003 to design a non-functional mockup, LED instead proposed building an easily alterable test bed for the new service that would allow developers to examine user interactions in a realistic setup. This prototype-based service development method revolutionized the process that used to be primarily paper based and enabled service refinements that would have been impossible otherwise. OnQ was first introduced to the public in May 2004 and have since gained significant recognition worldwide including the 2005 iF product design award in Germany.

MATERILS: ABS resin, Acrylic resin, Aluminum, Circuitry / DIMENSIONS: 52x103x27mm / PROJECT STARTED: February 2003 / COMPLETED: May 2004 / DESIGN AND DIRECTION: Shunji Yamanaka / DESIGN ENGINEERING: Kinya Tagawa / SYSTEM DESIGN: Hisato Ogata / PROTOTYPE FABRICATION: Nichinan Corp. / CLIENT: NTT DoCoMo, Inc.