Insetto (Italian for insect), originally named “Gli Orologi Sportivo,” was first designed in 1990 for Seiko Instruments Inc. as a sports watch that redefined the sports image. Inspired by insects, the Insetto not only contains design elements suggestive of insect body components but it also functions like an organism in that it contains multiple motors assigned to individual hands that coordinate intelligently to perform as a whole. The design proved to be too advanced and costly for the time, but was finally commercialized in 2001 when the famed designer Issey Miyake fell in love with the watch and decided to add it to his brand’s line of products.

MATERIALS: Titanium, Stainless steel, Leather / DIMENSIONS: 42x38x12mm / PROJECT STARTED: June 1989 / COMPLETED: November 2001 / DESIGN: Shunji Yamanaka / CLIENT: ISSEY MIYAKE, Seiko Instruments Inc.